RESEARCH
The research explored skincare consumer expectations, minimalist beauty trends, and the importance of trust in skincare branding. The goal was to establish a clear brand direction that communicates simplicity, comfort, and confidence while positioning Lumina within the modern skincare market.
DESIGN
The visual direction embraces minimalism, soft colors, clean typography, and balanced compositions to reflect the brand's gentle and refined character. Packaging and campaign visuals follow a consistent design language, creating a recognizable identity across brand touchpoints.
DEVELOPMENT
The concept was translated into a cohesive visual system spanning brand identity, product presentation, and advertising materials. Each element was developed to maintain consistency and communicate Lumina's positioning across digital and promotional applications.
A cohesive skincare branding concept that combines minimalist design, strategic positioning, and visual storytelling to create a calm and confident brand experience.