RESEARCH
The research explored Taba’s tourism appeal, natural landscapes, cultural identity, and competitive position as an Egyptian destination to establish a clear and compelling brand direction.
DESIGN
The visual identity was developed to reflect Taba’s unique character, supported by a cohesive branding system and a landing page design that communicates the destination’s appeal.
DEVELOPMENT
The project brought the brand strategy, visual identity, landing page design, and marketing direction together into a unified destination promotion concept.
A strategic approach to destination branding, combining identity design, digital experiences, and marketing to showcase Taba’s tourism potential.